Britney Spears snapping under fame Essay Example | Topics and Well Written Essays - 500 words

Britney Spears snapping under fame - Essay Example The information aired to the populace about a certain issue, for example, a political issue, or that in relation to fame will affect people in their perception and transform their thinking on certain issues. The downfall of Britney is not an exception from media influence. The theory assumes the human mind to be feeble than the media created by it. This leaves room for psychological effects on the material availed by the media. The internet in the recent years caused a considerable effect on how people relate with the media (Bayles, 2001). Communication theory relates media information to the psychology of individuals. The pop celebrity, Britney spears experienced various challenges. She has undergone relationship issues leading her to file cases in court for divorce. She even once stayed in a rehabilitation facility for drug addicts due to her drug consuming habits. All these events were present in the media (Tisdell, 2007). From the internet, radio and television, one would find information about Spears relationship, divorce and drug scandals. All these issues about spears were in media thus created a different image about the celebrity. The media aim was to watch every move for Britney as it is the case with all celebrities. Her scandals and relationship issues were also in newspapers plus magazines. A stunning issue arose back in 2004 after a publication indicating engagement with Kevin Federline. Her several funs in the entire globe were in surprise (Bartolomeo, 2010). The publicity became a critical issue, as it was famous to funs. Britney and her fiancà © managed to theater a reality show on television characterizing the events culminating to their relationship. After marriage, Britney announced a break off from her career stating her interest in her family affairs (Bartolomeo, 2010). Britney’s shows were evident in the media including the show Dateline in which she expressed her views on the tabloid rumor about her. Britney encountered battles of

Fairy Tales And Culture Industry Media Essay

Fairy Tales And Culture Industry Media Essay The western fairy tales have basically undergone three major stages of transitions: the oral form; the literary form and finally the digital form. Originally, fairy tales in the western civilization are oral folk tale of magic which serve to express lower classes wishes to satisfy their needs and wants. (Jack, ) Toward the end of 17th century, printing press adapted oral tales into a new literary genre. The rationalization of fairy tales, due to intervention of gatekeepers in blocking fantasy fairy tales while publishing those stresses christian morality, has hindered creativity. At the same time, increased production of new tales for amusement illustrates Adornos culture industry which mars cultural heritage and imagination for increased production and profits. Then came to the era of digital form, one of the most successful genres of fairy tales, during World War II and Great Depression. Widespread misery brought in the idea of producing fairy-tale films to make money from peoples longing for happiness.(Jack, ) Standards were based in the first place on consumers needs, and for that reason were accepted with so little resistance. The result is the circle of manipulation and retroactive need in which the unity of the system grows even stronger. (Adorno Horkheimer, 1976) Fairy tales have been commodified and influenced by proliferation of adaptations for films. Today, fairy tales become a form of entertainment, embracing the concept of marketing and advertising. The change is in line with two main roles of culture industry: to create profits and to stimulate economic changes. Case study: Walt Disney Company The fairy-tale film industry Walt Disney, the ever successful model of fairy-tale film industry, is said to keep fairy tales alive through films and theme parks. Bringing us back to the standard structure of western fairy tales as shown in the classic stories like The Cinderella and The Sleeping Beauty: the white princess who soon gets into trouble and rescued by Prince Charming, followed by an inheritant end of the story: and they lived happily ever after, we realize that the idea of pseudo-individualization in Disneys early films may be true. This maybe strategy to reduce quality uncertainty as well as risk of trying to be innovative and to assure profitability by providing consumers something they familiar to or previously successful storylines. However, realizing the fact that consumers are no longer as passive and uncritical as what Adorno critiqued, Disney fast to adapt to the ever-demanding consumers by moving in suprising and interesting ways instead of imitating or reproducing what had been done before. Modernisation has contributed to a switch-over in power to the consumers. Disney gives birth to its first black princess, Tiana, in its recent animated fairy-tale film The Princess and the Frog inspired by old tale The Frog Prince. Everyone knows the story in which a princess finds true love by kissing a frog that magically turns into her handsome prince. Tiana still kisses a frog but the result is quite different. Besides trying to surprise its audiences with a fresh twist in the mix of humour, thrills and melody, Disney also moved away from its usual macho genre by protraying a strong and independent girl who is so determined in pursuing her dreams instead of waiting to be rescued as other princesses. By using familiar characters and title, Disney tends to appear to the public with a simple, immediate and easily recognizable identity which helps to reduce the uncertainty and to attract consumers while manifesting the differences from the original story based on their similarities. Since film is considered an experiential commodity that quality isnt accessible prior consumption, successful branding becomes essential as it is emotionally rewarding to consumers and financially rewarding for the business. What Disney differentiates itself from other competitors is making people happy. In order to compete more effectively, besides using advanced technology to stand out among competitors, Disney also relies on advertising to lure consumers to watch its movie which again reflects self-renewal nature of culture industry of creating artificial needs through advertising and satisfying those needs through consumers consumption. Cult of stars and famous creators are also used to convince the consumers of the films quality by their celebrity status in the field. Windowing is not new to Disney. Disney has expanded its line from VCDs, DVDs to Blu-ray in recent years as part of efforts in extending the life-cycle of its films by moving to smaller theaters. Due to the rising cost of production and high risk of failure, Disney has a wide repertoire of cultural goods under it as part of risk management. As one of the worlds largest conglomerates, Disney dominates in various media business encompassing movies, music, publising, TV and theme parks. As Negus (1999) stated, Culture produces an industry. Corporate culture impacts the workers and the cultural products they produce thus affect the economic profits. As one of the worlds best company to work in, Disney has always been promoting a vibrant culture that allows risk taking and innovation. It also promotes positive and inclusive ideas about families, passion and dedication among its employees. As in other service business, the quality of service can make or break Disney. In order to keep up with consumers ever-more-demanding expectations, quality and service are built into all the training programs taught by Disney University. Benchmarks are set to measure employees quality or service. This illustrates the manipulation of emotional labour as workers are increasingly being expected to display certain emotions but to suppress others in order to provide quality services. Although workers are not passive and may react or fight back, in most cases, they tend to comply to the corporate norms as job market is very competitive. New Trends in Disney Fairy-tale Film Industry: Threats Opportunities Digital Piracy- As in other industry, piracy is not a new issue facing Disney. But the advent of file sharing system and availability of free films on the Internet further undermine the industry. Copyright protection becomes tougher as users can always develop new methods to bypass. With the advent of downloading technology, consumers are able to access to free movies just within hours after their release in theaters. Since then, consumers dont perceive a need to pay more for cinema tickets for just once and even more expensive homevideos. In addition, fairy-tale films lack of the special effects that underlying the difference between the enjoyment of the movie at the cinema or at the home is of the factors as well. Therefore, Disneys emphasizing on 3D fairy-tale films production may be part of strategies to revive the cinema as the priviledged place for film experience and high quality entertainment. Competition TV 130 With new features such as streaming Internet movies and 3D capabilities added to the digital TVs, Disney is fighting a sadder trend. Sony, Panasonic and Samsung have continually come out with new digital TVs with Internet hook-ups that can grab Flickr photos and directly link to sources such as Netflix and YouTube videos and news stories through a broadband connection. In addition, Dell and HP also sell computers with HDMI outputs that can be hooked up directly to a TV. This is especially convenient for those working people who are too busy to catch movies in cinema. It is predicted that more valued-priced TVs with Internet connection will be born in the future. Watching films online with big-screen TV will also become a mainstream and big wave in the industry. Digitalization Digitalization becomes a landmark development in Disneys evolution of home entertainment. Recognizing the pervasiveness of digital consumption especially among young audiences, Disney comes to embrace digitalization to expand its market and gain access to new revenue resources while meeting consumers demands. Recently, Walt Disney Corporation released KeyChest, a new technology that enables films distribution using computers and cell phone rather than DVDs and TVs. To compete more effectively, Disney provides value and above that provided by free films such as easy storage, higher quality, virus and legal threat protection, and acccess in multiple form and locations. KeyChest is also intended to be a multie-corporate venture as consumers wont have much of a variety to choose from if only Disney is involved. Digitalization which is more cost effective than physical one expose Disney to a larger audience. Digital medium like the Internet can serve as a new platform for its established practice of windowing . In addition, being able to grasp the opportunity of digital distribution, it is believed that Disney can better control and fight against digital piracy since it ultimately has control over consumption of the content. Nevertheless, the digitalization movement may seem to widen digital divide as some people have very limited or no access to digital and information technology at all. The high performance at box office of Disneys films indicates that consumers are still willing to pay more for good movies. While computer screen maynot where consumers want to access their films, the industry also need to cater to those consumers who like to own a physical product. By applying value-based pricing policy, consumers can watch the films in the price that matches their values, thus expanding Disneys market and increasing economic profits. It is predicted that the digital distribution of films will expand significantly and transform Disneys film from a product to a service in the recent future. Taking lessons from the music industry, the digitalisation is a great opportunity to sustain well in global market. Tie-ins and Spin-off: Selling of disneys products Disneys brand is recognized through the characters marketed in their films and mechandise. Merchandising comes with a long history, but the packages grow larger and even larger today. Fairy-tale films, especially those gain popularity, have always been the center-piece of a package with all other accessories like book, food, toys and clothes. Disney increases its productions shelf life and extracts money by generating peoples interest and enjoyment on it and though the succession of new audience-generations. Merchandising which starts even before the release of the film, is able to enhance the value of a movie that performs badly at the box office. By creating cute and appealing characters targeted mainly at children, Disney seeks to entice children who are more vulnerable to such appeals by satisfying artificial needs it creates. Since consumers tend to attribute their own value to the goods, resulting in almost worship of cultural goods. The fanatical consumption of the latest release of The Princess and the Frog wide array of merchandises is a testament to this. In addition, some tactics such as strategic positioning of outlets are used to increase consumers inclination to consume even though they never intend to do so. This brings us to realize what Bryaman (2004) called Disneyization, a process of creating variety and differences and removing of basic needs to entice consumers into consumption beyond necessity. As mentioned, consumers are not passive but most of the time, we are still unconsicously falling into the trap of consumerism. Nowadays, Disneys tie-ins to fast food restaurants seems to be a norm and results in what we call hybrid consumption. By giving consumers the merchandises they want either for free or at a lower price through fast food consumption, the fast food industry increases its patronage whereas Disney gains constant publicity for its existing or forthcoming films and makes profits from the process while keeping Disney in peoples mind. According to Disneys vice-president of marketing at Buena Vista UK, These movies are very expensive to make and release and these tie-ins get us exposure we couldnt afford to buy. Globalization disneyfication Over the years, Disney has been expanding its business in a coordinated manner to almost every corner of the planet. Robertson argued that the production and promotion of goods and services on a global scale requires close, ongoing sensitivity to cultural differences in local circumstances. Its roaring success can be attributed to its transformation into a truly global enterprise and transculturation by taking account into cultural differences while maintaining cultural authenticity American culture. In order to ensure its films dont look so different as to allienate the nonwestern audiences, Disney always seeks to modify its products to fit consumers tastes in each market around the world. Therefore, local managers are rendered more power and accountability to increase the globalization of Disneys products by ensuring the products are locally relevant to the consumers, leading to more strategic distribution and marketing planning. The company also transforms the mode of presentation to which the non-western audiences can respond such as different language subtitles in the films. In China, for exa mple, products are localized to appeal to Chinese consumers. As globalization is no longer one way homogenous cultural flow from the West to the East but multiple processes that spreads heterogenous global culture through enrichment by variety and diversity of local cultures, Disney starts to absorb and extend its narrative repertoire to include more or less distinct cultures and non-western characters in films such as Aladdin (Middle East), The Lion King (Africa) and Mulan (china). From the production perspective, the extension may be seen as marketing gimmick aimed at capturing more diverse audiences and thus expands its service coverage into international markets when it acquires more markets in these cultures. Besides catering to the needs of global audiences, Disney also creates a sense of cultural autheticity in globalizing its local cultural products. In The Princess and the Frog, there is dialectical tension between particularism and universalism. In order to capture cultural autheticity of New Orleans, one the oldest cities in America, distinctly American sound such as Jazz and gospel is used in the film. By universalising the culture to the other side of the world, Disney came out with a natural love story blended with advernturous storytelling, offbeat comedy, captivating characters built on universal longing for happiness. The fateful kiss between Tiana and the frog from different world and social status brings them on a hilarious adventure through the mystical bayous. The intricate love story and characters flaws give consumers a sense of realistic. Disney also took advantage of feminism and wove it in the film to attract audiences, especially females, by protraying a strong and i ndependent girl who has motivating desire in pursuing her dreams. As in reality, it is no longer a love at first sight but a couple who really dont like each other at first sight fall for each other after spending time together. Tiana doesnt know how to appreciate live whereas Prince Naveen is spoiled and irresponsible. A prince that really influences a heroin, he teaches Tiana how to appreciate her life. Their flaws reflects the reality which consumers can identify. Showing family love. who then facing problems of expressing love openly. The most striking fea ture is the female protagonist, Tiana. took advantage of a feminist touch to attract Asian audiences, esp women. Focuses on a tough women and wove the feminism into the film. true love can really thriump, to strive for an ending where everyone lives happile ever after. Tiana has her own motivating desire, motivations and decisions that drive her and make her interested and sympathetic. In fact, the film impressed the global audiences not really because of its uniqueness and exotics, but it pertains to their lives and cultures. Tiana is appealing as the female consumers can identify themselves with her and even want to cheer her on. The producer maintains a global-local perspective, exploiting the particularity of local culture on the one hand and universalizing it for the world on the other. By fusing the fairy tale, advernture, music and comedy together, the film is reproduced and presented in a new style to the global audiences. The fairy tale genre, the use of English language, the setting of New Orleans, the American music and so on served to bring forth a strong sense of cultural authenticity. In a nutshell, besides the ability to adapt to transculturation, the budding success of technology investment, the growing conglomeration to mobilize resources and pursue opportunities more effectively, and the elevated status of English as a global language all together provide a favourable environment for the globalization of Disneys fairy-tale films. Conclusion Disney continues to sustain our dreams despite the cruelty of reality. It is Disneys ability to make people happy captivates a large audiences over the globe, thus it would be better with innovation without changing the happy ending that audiences emotionally attached to. Through various strategic management and its fast adaptation to threats and firm grasp of opportunities, Disney is coping well in going globalization. In fact, Disneys fairy-tale films do leave more or less some impacts on its audiences. Some love Disney as it make them feel like kids again, while some may think Disney brainwashes the audiences by adding subliminal messages in its films and gives girls delusion that Prince Charming is going to knock on their door one day.

Frederick Douglass :: biographies bio biography

Frederick Douglass (1817-1895) Frederick Douglass was born to a slave as well as a white slave owner. Aside from being born a slave, Frederick Douglass was able to teach himself how to read and write. Douglass involved himself in the improvement of the lives of other black men. Douglass was able to organize a small revolt against his owner and survived the revolt. Frederick Douglass’s book was published in 1845 and was named Narrative of the Life of Frederick Douglass. Douglass’ narrative is a recount of the tough life on the plantations before his escape to New York. Douglas describes in this narrative the senseless acts of cruelty on the part of the masters as well as the debased lives of the slaves. Frederick Douglass greatly contributed to the emancipation cause. Among Douglass’ several contributions was the recruitment of Negro volunteers during the Civil War period. Frederick Douglass also played a key role in safeguarding and preserving the right of his fellow freed men. Douglass later worked as a secretary of the Santo Domingo Commission, Recorder of Deeds in the District of Columbia and United States Minister to Haiti Frederick Douglas's Escape to Freedom Although Frederick Douglass did not go into great detail about his escape from his master to freedom in New York, he does describe the trying times he encountered once arriving in the free state of New York. The following excerpt is from Narrative of the Life of Frederick Douglass. "I have been frequently asked how I felt when I found myself in a free State. I have never been able to answer the question with any satisfaction to myself. It was a moment of the highest excitement I ever experienced†¦. In writing to a dear friend, immediately after my arrival in New York, I said I felt like one who had escaped a den of hungry lions. This state of mind, however, very soon subsided; and I was again seized with a feeling of loneliness.

Nutrition paper

How do you feel about the dietary intake for the day you recorded? A feeling of both happiness and sadness flows within me as I study my dietary intake for the day. When we study my vegetable intake, I was able to take in a substantial amount; but barely enough to meet the required food intake. Happily I was able to take in more than enough fruits and milk to meet the expected requirement. When it came to my Meat, Beans and Grain intake, I was overwhelmed to see that I was able to take in more than double of what was expected. Also when it came to the fat intake, I was able to take in more than enough but still in the norms. Basically when we look at the over all food intake that I had, I was able to eat more than the daily requirement for almost all the food groups in the pyramid; which makes me happy. I was happy because I know that I have met most of the daily requirements. Similar: Chemical components in domestic activities Did you consume the recommended minimum number of servings from each of the food groups of the food pyramid? Unfortunately, when it came to my vegetable consumption, I was only able to eat 75% of the required amount. Meaning I lack 25% of the vitamins and minerals that I could have acquired from various vegetables that I should have consumed on that day. Happily I was able to eat more than the required amount when it comes to meat, beans, grains, fruits and milk for the day. Which means I am compensated for what I lack in vegetable consumption; at least I’d love to think I am. c. Which groups of foods are underrepresented or overrepresented in your diet? If you did not consume the number of servings from each group, discuss some reasons why you did not consume the number of servings. As was mentioned earlier, I lack vegetables in my food intake. And I barely passed when it came to the appropriate amount of fruits in the food pyramid that I should have consumed. In addition, when it came to Beans, Meat, and Grains, I ate two times the requirement. Grains are readily available in any meal, whether it be pasta, bread or rice. Therefore, unless I decide to follow a certain diet that prohibits me from eating carbohydrates, it is impossible for me to avoid eating a substantial amount of that food group in every meal. Grains in itself lacks appropriate taste that is why it is always a good idea to add another food group to it; Meat or Vegetables. Whether it be crab meat, fish meat, lamb chops, poultry, pork or beef, it is most definitely more palatable than vegetables. Any type of grain tastes much better when eating it with a type of meat since it is more palatable and tasty. Since meat contains enough salinity to give taste to any type of grains, and it may be cooked in a various number of ways that vegetables cannot. Aside from this, vegetables aside from tomatoes, eggplants onions and potatoes all taste monotonous. It is very hard to distinguish one from the other, which is why it is so dull to eat. Vegetables would be great to eat when you add salad dressing or cook it with a type of meat. Although vegetables are healthy and refreshing to eat because of all its vitamins and fiber, it is simply hard to get a person to eat it. On the other hand, fruits are very sweet and delicious, that is why it is so easy to include it on my diet. Fruits are very hard to make it into a full meal, but it is very easy to include it as a dessert in every meal, or a snack when hungry. d. Did your diet provide an adequate variety of foods, or were your choices monotonous? See how you met the various food pyramid groups. If you did not eat a variety of foods, how can you expand your field of choices? I can never say that my food intake was monotonous, because in one day, I was able to eat Vegetables, Meats, Grains, Fruits, and Milk. All food groups are present in my daily diet, there fore none of them are unrepresented, but simply Overrepresented if not underrepresented. The things that I need to improve with my daily diet are increasing my vegetable intake and also decreasing the carbohydrates and Proteins that I eat. But then again, my intake of food may be considered normal since, I may eat a little more than what is required for my daily nutrition, but I can never say that it hasn’t been enough for me to live a healthy lifestyle. My food intake can be summarized by saying that it is High Protein, High Energy and Low Fiber Diet. Stradley, L., Nutritional Chart. December 3, 2007, from http://whatscookingamerica.net/NutritionalChart.htm United States Department of Agriculture. Food Guide Pyramid: Dietary Guidance: Food and Nutrition Information Center . December, 3, 2007, from http://fnic.nal.usda.gov/nal_display/index.php?info_center=4&tax_level=2&tax_subject=256&topic_id=1348 Canadian Food Inspection Agency. Food and Nutrition. December, 3, 2007, from http://www.hc-sc.gc.ca/fn-an/index_e.html   

Analysis on the Alibabas development Essay

Alibaba aAs a model of global B2B e-commerce model, from the launch site for the first time since it was founded at the end of 1998 to till right now, it Alibaba has has possessed more than 15 years of’ history. After four years of the establishment of the website, which is the end of 2002, . Alibaba get got its the first profit for the first time with, over six million yuanYuan in cash earningsin cash at the end of 2002 when it was the fourth year since the establishment of the website. Alibaba keeps acute insight and moves ahead is discerning, and step toward profitability with a unique business model. The first stage: The first step is to capture the market so as to provide free information. , first to capture the market. China’s e-commerce is currently under blocking condition with still stuck in the informationlimited information flow stage. Base on In accordance theto the full overall investigation on the basis ofbased on the needs of the enterprise market, it is needed to classify enterprise registration information integration, as well as According to the different characteristics, provide effective information and services for the enterprises based on the different characteristics. The second stage: the use of a The successful launch of at the first phase of the corporate credit certification, to has lay laid the solid foundation for a the further profit. Ma got the key pointjust cached themain key, at First by firstly introduced introducing China Chinese integrity authentication on to the Internet -– integrity , in 2002, and Grasp grasped the key primary issues on the Chinese e-commerce market, which This is also the first Alibaba revenue channelschannel of Alibaba. Alibaba induce attracts companies to pay to join in the â€Å"integrity† aspect through the clever use intelligent application of its previous history results. Third stage: the development of The overseas markets development, expands the scope of trade scope. Alibaba addition to not only master most of the domestic enterprise information, but also mastered the nearly 10 million overseas merchant information to help the domestic enterprises to develop foreign real export trade. â€Å"Chinese suppliers† to has provided the independent account number and password to establish the English website for the , so that the worldforeign countries, with nearly 2.62 million 420,000 professional buyers browse online business  and create more opportunities for businesses for further development. Fourth stage: Mergers and acquisitions â€Å"yahoo†, † is an innovation a stretch for the development of e-commerce search. Alibaba has formed a â€Å"yahoo† as the platform, as well as a large network shopping platform based on â€Å"taobao† trading information search system. , for businessmen from the world, Alibaba provides wider space communication and trading platform for the businessmen from all over the world†¦ Alibaba accurately positioning positions themselves itself in the midst of the economic society , with a stable business model, to find seek for their its own piece of the sky. which Has has now developed into four business groups and composed of three linked sites in the world’s leading online trading market and business community. 2.2.2 The Analysis of B2B2C mode Mode analysis 2.2.2 B2B2C pattern analysis Fusion The combination of the â€Å"Ali Baba† and â€Å"Taobao† new B2B2C mode does not exist logistics, distribution and inventory bottlenecks. E-commerce development in China is not mature enough since , there are a variety of defects, which leading leads to the situation that the site operator cannot accurately predict the demand for commodities , in real life as well as the same distribution logistics system at the initial trial stage. The new B2B2C model is adapted to the development of Chinese e-commerce environment, so that Alibaba can cleverly avoided the risk due to the backlog of goods distribution, and logistics system to establish imperfect generatedgeneration. The distribution logistics of this is linked to the merchant, the merchant who is responsible for the timely deliver the goods delivery to the hands of consumers, . Alibaba only conducts trading platform for businesses and consumers trading platform, do not instead of bearing the cost of producetion c ost in the logistics and distribution process, which make takes the intermediary between the cost of the transaction. Alibaba’s successful business philosophy has attracted the attention of many businesses that Alibaba it has become an indispensable business transaction network platform. Whether it is for the business or consumer, it is Alibaba that is the exclusively first thought as long as a reference tofor online shopping, the first thought is Alibaba, which . It also can also be the successfully Alibaba risk due to its distribution, logistics and inventory  generated onto another important reason business. Alibaba redefines the B2C market, leading which leads to the development direction of e-commerce industry., Aalthough this it is the inevitable trend of e-commerce development, but there has been no further proper opportunity. Alibaba B2B market possesses the share of 80% plus and the â€Å"Taobao† C2C market share of 70 percent%, which making makes it the best candidate to create a B2B2C business. Enterprise value to sales from production to sales to make up a supply chain, has changed the traditional model of creating value, reflecting and reflected the impact of the Internet on business activities deeper.to a deeper extent. In addition, Alibaba acquired which adopts â€Å"Yahoo China† to gained the world’s leading search technology supported platforms and a the strong product development capabilities, will also become a fresh point of future profitability; . Moreover, Tradelink and Alipay Alibaba will also create more wealth with thewith their developments of its create more wealth. As it can be seen from the Alibaba’s earnings history and the future direction of its development, the truly- opened , content with the localization features information and collaboration and as well as the strong global e-commerce is are the most viable. We must build e-business models in line with the Chinese people, based on the principle of fair competition for among enterprises, as well as the integration of various enterprise resources, to achieve economies of scale. 2.3 Situation The Analysis of Alibaba international International trade Trade development Development in the electricity Electricity supplierSupplier 2.3.1 Analysis of the competitive Competitive advantage Advantage of Alibaba Firstly, Ali Baba and the new web service mechanism apt toare prone to experience the value of attracting customers and buyers. Alibaba site construction methods using localized for different countries have adopted the local language, of the different localized countries which is easy to read,for comprehending that this convenience and affinity will have to are prone to integrate international markets. Alibaba has established operations in four interrelated website: the iInternational website in English to provide professional services for global business, the Simplified simplified Chinese in mainland China mainly provides to provide website marketing services; , the Global Traditional Chinese website was Taiwan, Hong Kong,  Southeast Asia and throughout the world Chinese American service; as well as the Korean language Korean site in Korean for Korean users. Secondly, Alibaba has a huge number of membersmemberships, Alibaba years of since its years’ operation make it overseas buyers, suppliers to establish a mature trading relationship. Alibaba, which possesses through three marketplaces around all over the world to assist several millions of buyers and suppliers with engaged the engagement in online business. Finally, Alibaba’s â€Å"integrity† of the Internet to provides a guarantee secure transactionsguaranteed secure transactions. Listening to our customers, to and meeting customer needs is are the foundation of survival and development of Ali Baba. Customer first, teamwork, embracing change, integrity, passion and dedication are the core values of Ali Baba. 2.3.2The Disadvantages 2.3.2 of Alibaba Firstly, Alibaba’s site model is an intermediary form, and this model which has a copycat, which provides providing samples for other competitors to enter the industry, there is increased as well as the increasing competition for them. Secondly, Alibaba’s business is large and cluttered, it is the which has original 27 original industry classifications, and 8OO – 900 categories of industries to optimize the business platform into its the biggest obstacledevelopment. Thirdly, Alibaba the during infancy of Alibaba due to the low barriers to entry Member cohabitation, and the altogether honest members get together. Making makes the supplier price competition among the suppliersis very fierce. Fourthly, because of the strategic shift Alibaba will put a lot ofinvest much money to payfor the personal C2C platform Taobao, . Besides, Alibaba B2B customers may face dropped , while the new customers supplement embarrassment. 2.3.3 The Analysis on the Cchance of Alibaba Alibaba in the development process is also facing a lot of opportunities in the development process. Alibaba in the development process is also facing a lot of opportunities. Firstly, several of the big banks and credit companies participate fully in e-commerce, which created creates the conditions for the deeppth conditions of the development of in e-commerce Alibaba. Secondly, China is now speeding up the development of e-commerce legal  provisions, and as well as actively establishingcreates a safe, and standardized business environment. This, which provides favorable conditions for the development of in e-commerce Alibaba. Once again, China cannot afford to existing SMEs to start their own B2B commerce sites that, so this intermediary sites like Alibaba welcome its popularity.popular with its welcome. Finally, as to the continuous development and, improvement of the Internet and the proliferation of computers, there will be more companies have joinedjoining in the online business, which makes provides Alibaba has a lot of potential customers. 2.3.4 Threat Analysis of Alibaba Firstly, Alibaba’s profit is mainly in China, but the status quo of China’s business environment restricted restricts the further development of B2B Alibaba, such as legal sound, online payment security vulnerabilities, improve infrastructure improvement and other outstanding developments gave Alibaba drag. Secondly, the pattern of business websites in among the world in recent years, not only speeds up the rapid development, but has gradually become a trend of e-commerce alliance 11.11 mergers. Besides, and cooperation is the trend, this which will lead to more intense competitions. Problems and Solutions of Alibaba’sE-commerce international the International trade Trade development Development in Alibaba’s E-commerce 3.1 Find theProblems Investigation Developmentof development of B2B eE-commerce in China Although, Alibaba has been under rapid developmentin in the past few years, and China has also been deemed as a n successful B2B e-commerce business representatives. However, wWe must know understand that the B2B e-commerce development model has some problems such as Alibaba, and these problems is which are the future development of China’s B2B e-commerce needed to be addressed. These problems that are mainly in the following aspects: (A) Lack of sufficient attention to the large enterprise market Currently , most of China’s B2B e-commerce to provides commodity publish and trading platform to provide offer services. This approach , which is suitable for small and medium enterprises, because since they need the help of B2B e-commerce platform to develop for new markets development. However, the demand for large enterprises and SMEs B2B e-commerce is very different since , they usually have a fixed customers and sales channels, but.  However, they are also often faced with the strategic adjustment problems. Due to for the market environment in China is actually mainly leaded by many large enterprises to lead. So, hHow to make B2B e-commerce model can adapt to the needs of large enterprises is a major problem that currently exists. (B) The lack of information flow based on business interaction While eEconomic development has provided favorable conditions for e-commerce in China to carry out, but overall, the now e-commerce enterprises in China is are still not popular yet at present. Due to a the lack of understanding of on the overall e-commerce systems, many enterprises have been many various errors in this process, that too simple understanding of B2B e-commerce that puts the company on the Internet homepage and catalog everything will be fine., you can wait for customers’ orders of. The extension of B2B e-commerce as a traditional trade on the Internet, if not interactive flow of information, withjust the release of information (which a lot of information is out of date) instead of interactive flow of information, will make most companies have lost interest in the B2B e-commerce. So Establishing an active or auxiliary enterprise interaction mechanisms , will be the focus of future development of in B2B e-commerce., will be the focus of future development of B2B e-commerce. (C) The lack of attention to the management of Many e-commerce companies when only one-sided unilaterally emphasis emphasize on technology. T, the technical elements put a lot of manpower and material resources , but ignorignoreed enhance the management level enhancement in the process and the restructuring of business processes restructure to meet the e-commerce new management and business model demands environment. (D) eE-commerce is still relatively at low degree of safety Although e-commerce security has been greatly improved, but because of viruses and the lack of various types of protective measures, Trojans and other malicious attacks continue to occur that, and the lack of various types of protective measures, so many companies are lack of thea sense of security in the implementation of B2B e-commerce. At the same time, many companies because that the network infrastructure is relatively backward,backward or no without more perfect safety management system and  professional maintenance staff leads to the enterprise network., there There are many security vulnerabilities that may crash when subjected to attack quickly when. These issues , which will greatly affect the further development of B2B e-commerce. (E) Tthe lack of an effective constraint on business  the The B2B companies like Alibaba are intended to provide a trading platform for all sectors of business. However, for businesses, if the transaction is a problem, without exception, it will be held accountable B2B companies, and thus affecting the development of their own B2B businesses without exception. The fundamental reason is that since the majority of B2B companies are interactinteracting with companies through a network of way. , and Ttherefore the lack of , effective B2B platforms is lacked for the managers to assess their qualifications for these companies, ability, and reputation. In the early days, in order tothat attracting customers into the lax control is understandable. But However, with the growing influence grow and B2B trading platform, if not effectively assessing and constraintconstrainings platform business, will directly affect the credibility of the B2B platform. 3.2 The Prospect of China’s B2B eE-commerce B2B e-commerce in the 21st century, Chinese enterprises to break new ground try to make breakthrough in the struggle for existence is in the important battleground of B2B e-commerce in the 21st century, including both . Both for China’s state-owned enterprises or and private enterprises offor 1.3 million members among the nationwide industrial and commercial enterprises, which has combined with the immediate reality , to determine the development of the essential B2B e-commerce business strategy is essential. About AlibabaAs to the combination of the above questions, this paper presents the development of by the following measures: (A) Strengthen the popularity of e-commerce in the enterprise, the implementation of B2B e-commerce is tailored to each enterprise. It should be noted, that for most Chinese enterprises, e-commerce, and B2B e-commerce, have come a the new terms is in thea new economic era. E-commerce is not Instead of a fashionable coat, as long as it e-commerce means that Chinese companies put carry on innovation and modernization, Chinese enterprises to develop e-commerce  which must make careful planning and tactical departure from the overall development of enterprises aiming at, to be able to really playing an important role on the characteristics of the network characteristics and advantages for the development of enterprises play a real role. Implementation of e-commerce enterprises is to specific specifically analysis ofanalyze the nature and scale . Ffrom large enterprises to establish a web-based procurement system to start tofor the establishment of establish their own independent large-scale procurement trading platform, . it It should be a good development strategy, like Sony, and IBM, which has have established its their own independent global procurement system the same. Of courseHowever, for when comes to SMEs, it is not the a pursuit of for self-built large, since complex B2B trading platform is a wise choice. National Federation of the 1.3 million members of private companies, including mostly most of the small and medium enterprises should adopt such a strategy. To to attach great importance to on enterprise information, . That a comprehensive, and enterprise information systems to carry outbe carried out, can not can’t be achieved only by a small part of the information. The way for the Chinese enterprises to develop B2B e-commerce, is not to say simply buy some computer networking equipmentequipment, and build a website that simple. For Chinese enterprises, the The real use of B2B e-commerce for Chinese enterprises is the core of the Internet as information technology, business activities and resource management, which is the core primary business efficiently manage managing all information. Helping companies create a smooth flow in the enterprise, so that the enterprise information flow between customers and suppliers, and through managementcan be smoothly managed, . value-added and application of high efficiency, Tthe customer, companies, and suppliers are all connected together, with the fastest, and lowest respond to the market costs, to grasp the opportunity to for continuously improve improving and consolidate consolidating the competitive advantages. (B) For nNetwork security issues should be given high priority. Enterprise (taking Alibaba as a typical representative) should be equipped with the system hardware and software to optimize the configuration, . use Adopting high-quality hardware and software equipment to can reduce security vulnerabilities; and develop a sound safety management system and to establish the establishment of a  professional security management team on system security design as well as and maintenance to ensure maintenance as much as possible to reduce security vulnerabilities existing in the system. It is at the time of attack and ableneeded to take emergency measures for protection and recovery, to ensure the smooth operation of the system; erect as well as build firewalls to differentiate the company’s internal network and with the outside world wonder access names, and control and monitor the data access. Using VPN (Virtual Private Network) to can ensure that the Internet to establish a dedicated channel to securefor communication channel. The cConclusion of the contract for electronic privacy issues and fulfillment process is caused by legal regulation which can be implemented by both both in principle and industry self-regulation, . Besides, the collectors always adopt international rules to clearly define the rights and obligations of information gatherers and information are among collectors. (C) The importance of changinge management and business model. Enterprises should strengthen the staff’s competence and ability to improve communication, and eliminate unnecessary work to achieve smooth inter-departmental business processes (especially for such a large domestic Alibaba e-commerce company). After theThe reorganization of business processes is a key demand of the market, since the company’s strategy and adjustment are in consistent with each of the core business processes and consistent and identifyidentified with every job that valued from by the customer’s point of viewfeedbacks can be inc reased. Enterprises should improve the level of corporate information technology,, advanced modern integrated manufacturing system (CLMS) and the introduced enterprise resource planning (ERP) system introduced in order to achieve agile manufacturing enterprise (agile manufacturing), ) and virtual manufacturing (virtual manufacturing) and as well as personalized production in order to achievefor â€Å"zero inventory†, reducinge costs, and thus retaining existing customers. Should It is needed to proceed to establish a suitable enterprise customer relationship between management (CRM) and supply chain management (SCM) system to achieve smooth communication with trading partners,, at the right time which can timely set up virtual companies to focus resources on their own core business and strengths. Using The adoption of interactive marketing model and, virtual reality and the consumer experience smooth communication with customers, can fast quickly response  respond to customers and p, Provide products to meet for the customer requirements. (D) To cater to the mobile era, and the development of mobile e-commerce. 2013 is one of the hot areasone of the hottest years in of mobile e-commerce. With theThe development of 3G technology enables , mobile Internet has been no problemto be easily accessed. In the 3G era, SOLOMO (Social Local Mobile) business model will be the future trend of development. However, current mobile e-commerce is still stuck in entertainment, social and other aspects, . how How to nurture discover and explore new business models and profit model remains to bea further issue to be studied. Meanwhile, the mobile Internet too muchpays much attention to the individual consumers who, for B2B companies to integrate mobile Internet wave, which is still a need for the new technology systems and operational rules.